The five most important things you should think about before starting your store:
1. Name: Make sure you pick a name that is memorable and not too long. You want people to know how to find your shop, easily. http://www.everythingetsy.com/2009/03/how-to-pick-a-name-for-your-etsy-shop/
2. Introduction: Think about what you want people to know about you and your product. It's important to inform buyers about what they are buying and who they are buying it from. Ideahttp://www.associatedcontent.com/article/1579656/tips_on_getting_your_etsy_shop_noticed.html
3. Pictures: Pictures are one of the most important things about having an Etsy store. If your pictures are not clear then buyers won't be interested in buying your product. Photography Tips http://www.etsy.com/forums_thread.php?thread_id=161
4. Tagging: Buyers search for your items on Etsy using tags. Here is a link to a good list of tag names that can help you tag correctly. http://www.etsy.com/storque/how-to/seller-how-to-tag-o-rama-with-descriptive-keywords-5474/
5 Promoting: If you don't have a twitter or facebook, get one. Promoting your business is the most important thing you can possible do to have a successful store.
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