Etsy has about 400,000 active sellers each year. What's going to make your shop or items stand out amongst the others? Read more in this article about How to Make Money on Etsy http://www.inc.com/guides/2010/05/sell-handmade-crafts-on-etsy.html
The more unique the better. Below are a few shops I found that are very successful because they are different:
Dog or Cat Butt Hole Covers: http://www.etsy.com/shop/RearGear
Vulva Love Pendants: http://www.etsy.com/shop/VulvaLoveLovely
Giant Fortune Cookie: http://www.etsy.com/listing/38758959/customized-giant-fortune-cookie
Dog and Cat Beds made out of old luggage: http://www.etsy.com/shop/lovenostalgicwhimsy
Jewelry that is one of a kind: http://www.etsy.com/shop/edmdesigns
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